Latest update at the end of this post!
Channel 4 News, one of the UKs primary TV news channels, airs explosive undercover footage of Marketing King Alexander Nix explaining the strategy and working practices of Cambridge Analytica – the London based firm now embroiled in a worldwide data protection scandal which threatens to bring down high-profile business and politicians, not to mention tech. high-flyers.
|Cambridge Analytica Logo - Connect the Dots!|
Cambridge Analytica and its ‘Political’ arm – or CA with its Brain-connection logo – has been responsible for marketing and ad campaigns for some very big players including: Ted Cruz, Ben Carson, John Bolton, to name only a few. Most recently Donald Trump’s Make America Great Again drive for the White House too.
CA’s website gives us the by-line of ‘Data Driven Marketing’, and it boasts that it can ‘measurably improve your brand’s marketing effectively by changing consumer behaviour’. It does this by employing, ‘data analytics, and behavioural psychology to understand every individual’. It uses ‘Personality Data’ and ‘Predictive Analytics’ (BOTS) and works over five continents.
You can engage with the company through LinkedIn, YouTube, Twitter, but strangely not Facebook! It has offices on 5th Avenue New York, in Sao Paulo Brazil, and Selangor Malaysia, as well as London.
CA uses the information it gains to ‘engage, persuade, and motivate people into action.’ It can run the Polling statistics and political broadcast messages, as well as produce adverts on TV and Digital platforms. It has been profiled by The Financial Times, BBC News, CBS and Wired, (who all ran articles on how CA ‘assisted’ the US presidential campaign bid of Donald Trump)
Bloomberg.com gives us some tantalising clues about what Mr Nix’s company really does, and who HE really is…
Before becoming CEO of Cambridge Analytica he was an analyst for Baring Securities in Mexico, he then joined Strategic Communications Labs (SCL) which had formed in 1993, born out of Behavioural Dynamics Institute (BDI) of 1990 created by someone called Nigel Oakes, who had a background in TV production.
Mr Nix, an old Etonian with apparent dubious contacts in MI5 and MI6, presents himself as a kind of advertising genius – a sort of Steve Jobs of Marketing – but dresses like a conservative politician – a caricature of the business elite. Even his name NIX has odd connotations, with a meaning of dark-night – seriously!
What does all of this mean? Well, I have never been too trusting of news coming out of Channel 4, especially after their biased journalism over the Syria conflict and ‘nerve gas’ attacks. So, now with the Skripal affair, and their Russo-phobic handling of that, this alarming story appears, literally out of the blue, to shake the foundations of all social media. Why and Why now?
Notice how the emphasis all over the news today is about Facebook losing our data (or our data being harvested by CA) via another apparent faux-whistleblower – when the real story is what a handful of ‘Fix-It’ specialists are doing over at No. 55 New Oxford Street, London.
|Whistle while you work!|
|According to various media Boris Johnson also met with CA and Mr Fix-It in 2016|
|Steve Bannon and that Breitbart headache just won't be going away anytime soon|
|Julian Assange and the Ecuadorian Embassy won't be left out in the cold on this story either, with Wikileaks and Hilary's e-mails thrown in for good measure!|
|One of the incriminating memos? Well not really, but it's a red flag that no one noticed from Dr Kogan and his research given to SCL|
The UK Government is about to pass new legislation regarding Data Protection and sharing and our rights, including the responsibilities of corporations. This could prove interesting.
As a side note... today the UK Met Police in London cordoned off the road around 55 New Oxford Street and Cambridge Analytica's offices were evacuated due to a false alarm... people were seen removing crates of documentation from the building according to Channel 4 News tonight... Yet the Commissioner has still not been able to enter the building to seize evidence... Are there people within the UK Government who are protecting CA (SCL) for some reason? It's a question worth asking.
Here's the full whistle-blower article from The Guardian Online... makes for very interesting reading. I suggest again though, read between the lines when connecting all these dots... Who is the real target in this story... Is it Putin? Is it Trump? Is it you and me perhaps?